CULTURE

TAKES FORM

HERE

Creating identities, objects, and experiences

made to live beyond the moment.

In The Paint

is an independent,

woman-owned

creative agency

founded by

Kat Mason.

We build identities, objects, campaigns, and experiences that create authentic connections between brands and the people they want to matter to.

Rooted in sport. Informed by culture. Driven by the belief that the best work doesn’t just get seen. It becomes part of something.

We’re not

interested

in making

more things.

We’re

interested

in making

things mean

more.

Things people wear out.

Pass around.

Show up for. Hold onto.