The adidas 3SSB Circuit is one of the nation's premier grassroots basketball platforms, bringing together the country's top high school talent for a season that culminates in the championship event in Rock Hill, South Carolina.

In the Paint Creative developed the championship event's visual identity, transforming the arena with immersive environmental branding and designing the official championship T-shirt awarded to the winning teams. Every element was created to amplify the energy of the event while celebrating the next generation of the game.