EUROCAMP stands as the premier global showcase for elite basketball prospects, serving as the only NBA-sanctioned pre-draft camp outside of the United States since 2003.

As a creative partner to adidas Basketball, In the Paint Creative has supported EuroCamp since 2023 across a range of branding, environmental, and digital touch points.

Our role is to help bring the event to life through a cohesive visual system that celebrates the game's next generation while remaining unmistakably adidas.